Hello. Start by determining the effectiveness of your current communication with employees. What works and what doesn’t? What do you know about the behavior of your colleagues? What are their habits and preferences? How do they use technological innovations and how do they learn? What channels do they prefer to receive information? On a deeper level, learn about their moods. They’re happy? Do they share the confidence that they work for the best company you can choose? What do they like about the company and what do they not like? Your ultimate goal is to find new ways to inspire leaders and employees through brand, culture, content, and preferences. What works today may not work in the future. I recommend that you read this for information on how to draw up a corporate communications strategy within the company.